Fueling the Food Cart Startup with Kay-Tee Olds, The Mobile Contessa Thursday, Feb. 15, 2018 The mobile food concept is more appealing than ever with a new generation of food lovers seeking convenient and inexpensive street fare. This workshop dives deep into the entrepreneurship of food carts. It follows the format of a startup business plan that’s specifically designed for food trucks, and provides rich details, tested tips and veteran insights to help business beginners successfully start their own mobile food business. After attending the workshop, participants will be able to: Recognize current industry competitive landscape Identify important regulations Seek resources to secure funding Understand the pros and cons of different kitchen operations Apply branding practicalities Establish criteria for event or location evaluation Minimize risk at larger capacity events All attendees will be provided a pre-event checklist and list of resources. Truax D1630B